With over 15 years of experience in advertising and film, he partners with leading creative agencies and production companies to create broadcast commercials, brand films, and theatrical trailers. His work has been recognized by Cannes Lions, D&AD, the Clios, and The One Show, and in 2025 he received an Emmy Award for Direction in Short Form Content.

Alongside his editorial work, he directs AI films and commercials, and his recent projects have led to partnerships with Luma AI and Google Creative Labs.

Behind the scenes, he works closely with creative directors to develop and edit prototypes, pitches, and case studies that help agencies win new business and sell campaigns to clients.

A lifelong drummer, snowboarder, and dog foster, his edits are driven by rhythm, adrenaline, and a mutt named Archie.